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One product list. A whole campaign.

Illustrative campaign for a fictional homeware brand. Products, prices and offers are sample data, in South African rand. The same six records feed every piece.

In this campaign
  1. 01Campaign headerWebsite, 2500 × 1080
  2. 02Emailer600px, six products
  3. 03Social carousel4:5, six slides
  4. 04Brochure spreadPrint, six products
01Campaign headerWebsite, 2500 × 1080
Halden Home ivory stoneware pitcher, mugs, bowls and plates set out on a linen runner
Halden Home
Table favourites.
Now 20% less.
Shop the collection
03Social carousel4:5, six slides
Oatmeal linen table runner draped across a wooden dining table
Oatmeal linen table runner
WAS R450Now R360
SAVE R90
Ivory speckled stoneware pitcher on a plain background
Ivory speckled stoneware pitcher
WAS R650Now R520
SAVE R130
Stack of four ivory speckled stoneware dinner plates
Stoneware dinner plates, set of 4
WAS R550Now R440
SAVE R110
Stack of four ivory speckled stoneware bowls
Stoneware bowls, set of 4
WAS R350Now R280
SAVE R70
Two ivory speckled stoneware mugs
Stoneware mugs, set of 2
WAS R300Now R240
SAVE R60
Stack of four folded oatmeal linen napkins
Oatmeal linen napkins, set of 4
WAS R250Now R200
SAVE R50
1 of 6
04Brochure spreadPrint, six products
Oatmeal linen table runner draped across a wooden dining table
Oatmeal linen table runner
Washed linen with a soft, relaxed drape for everyday tables.
WAS R450
Now R360
SAVE R90
Ivory speckled stoneware pitcher on a plain background
Ivory speckled stoneware pitcher
Hand-glazed stoneware with a warm, speckled finish.
WAS R650
Now R520
SAVE R130
Stack of four ivory speckled stoneware dinner plates
Stoneware dinner plates, set of 4
Matte stoneware dinner plates, set of four.
WAS R550
Now R440
SAVE R110
Stack of four ivory speckled stoneware bowls
Stoneware bowls, set of 4
Deep stoneware bowls for soups, salads and sides.
WAS R350
Now R280
SAVE R70
Two ivory speckled stoneware mugs
Stoneware mugs, set of 2
Rounded stoneware mugs with a comfortable handle.
WAS R300
Now R240
SAVE R60
Stack of four folded oatmeal linen napkins
Oatmeal linen napkins, set of 4
Soft linen napkins that pair with the table runner.
WAS R250
Now R200
SAVE R50

How Syntio built it

01 You start with

A spreadsheet of SKUs, with current and promotional prices.

Product-data recordsFictional sample data
SKU
Product
Was → Now
Save
HH-2201
Oatmeal linen table runner
R450 → R360
R90
HH-2214
Ivory speckled stoneware pitcher
R650 → R520
R130
HH-2215
Stoneware dinner plates, set of 4
R550 → R440
R110
HH-2216
Stoneware bowls, set of 4
R350 → R280
R70
HH-2217
Stoneware mugs, set of 2
R300 → R240
R60
HH-2202
Oatmeal linen napkins, set of 4
R250 → R200
R50
  • HH-2201Save R90
    Oatmeal linen table runner
    Was R450, now R360
  • HH-2214Save R130
    Ivory speckled stoneware pitcher
    Was R650, now R520
  • HH-2215Save R110
    Stoneware dinner plates, set of 4
    Was R550, now R440
  • HH-2216Save R70
    Stoneware bowls, set of 4
    Was R350, now R280
  • HH-2217Save R60
    Stoneware mugs, set of 2
    Was R300, now R240
  • HH-2202Save R50
    Oatmeal linen napkins, set of 4
    Was R250, now R200
02 Syntio plans

What to promote, who to reach and what to make.

Campaign plan
Goal
Move the table favourites.
Promote
Six products, all 20% less.
Audience
Customers who have bought from the homeware range.
Channels
Email, social, website.
Pieces
Campaign header, emailer, social carousel, brochure spread.
03You approve

Review the finished campaign. Nothing is published without your approval.

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