Syntio
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How Syntio works, start to finish

Syntio plans your marketing, makes it, then learns from what happens.

Follow one Ridge Runner campaign from opportunity to outcome. You can start at any stage. Syntio plans and creates the work; you decide where to step in and what goes live.

Ridge Runner campaign key visual
Ridge Runner is an illustrative campaign. Names, figures, results and interfaces shown are sample material, not a customer case study.
01Pulse

Start with an idea, or don't.

Start with an idea, a product list, your asset library, a website or whatever you already have. If you don't have a starting point, Syntio looks at your business, your brand and what's changing in the market to find one.

Ridge Runner — market signalsSix weeks to 10 Feb
Social conversation
"Waterproof field jacket" mentions are up 34% over six weeks.
+34%
Marketplace demand
Slate outerwear sell-through is up 42% versus last season.
+42%
Your own performance
Repeat visits to outerwear product pages are up 11% versus last season.
+11%
Last season's outerwear product image

Ridge Runner starts with one product image and a SKU spreadsheet. No campaign exists yet.

Opportunity

Waterproof outerwear demand is rising, with slate leading.

02Strategy

The campaign plan.

Syntio turns the opportunity into a campaign plan: what to say, who to reach, where to show up and what needs to be made.

14
Assets
7
Formats
4
Channels
1
Idea
Campaign plan — Ridge Runner, Coast SeriesDrafted 12 Feb
Opportunity
Waterproof demand is rising, slate leading. Window: roughly five weeks.
Proposition
Made for the weather you get.
Audience
Customers who bought outerwear in the last two seasons, plus coastal-region prospects.
Channels
Paid social · Digital display · Email · Owned product pages
Formats
Key visual 16:9 · Paid social 4:5 · Vertical video 9:16 · Carousel 1:1 · Email 640px · Product tile 1:1 · Display banner set
Creative direction
One coastal visual system, adapted across every placement.
03Studio

One idea. Everything it needs to run.

Syntio turns the plan into a complete campaign: the core idea, the assets and every version each channel needs. One system, adapted to every format.

Campaign board — Ridge Runner, Coast Series14 assets · 7 formats · 4 channels
1 / 7
Ridge Runner campaign key visual
02 Key visual
Ridge Runner vertical video
03 Video
Ridge Runner paid social feed post
04 Social
Email heroField Jacket, collar and chest detail
06 Email
Ridge Runner shoppable product tile
07 Commerce
Digital display, half page
08 Display
Ridge Runner campaign key visual
02 Key visual
Ridge Runner vertical video
03 Video
Ridge Runner paid social feed post
04 Feed
Email heroField Jacket, collar and chest detail
06 Email
Ridge Runner shoppable product tile
07 Tile
Digital display, half page
08a Display

Click any execution, or use the tabs above, to inspect it in full.Tap a tile, or swipe, to see it in full.

Ridge Runner campaign key visual
Fig. 02 — Campaign key visual · 16:9 master
Fig. 03 — Vertical video · 9:16, 4 s
Ridge Runner paid social feed post
Fig. 04 — Paid social feed · 4:5
Carousel frame
Carousel frame
Carousel frame
Fig. 05 — Paid carousel · 1:1, three frames
Email heroField Jacket, collar and chest detail
Fig. 06 — Email · 640px
Ridge Runner shoppable product tile
Fig. 07 — Product page tile · 1:1
Field Jacket, collar and chest detail
Fig. 07b — Product page detail · 1:1
Digital display, leaderboard
Fig. 08b — Leaderboard, 728×90
Digital display, half page
Fig. 08a — Half page, 300×600
Digital display, MPURidge Runner
Fig. 08c — MPU, 300×250
Digital display, half page
Fig. 08a — Half page, 300×600
Digital display, leaderboard
Fig. 08b — Leaderboard, 728×90
Digital display, MPURidge Runner
Fig. 08c — MPU, 300×250
1 / 7Overview
04Critique

Nothing goes live without you.

The whole campaign is checked against the brief and the brand before anything goes live. Approve it, change it or send it back.

Asset review — 14 finished assetsReviewer: Naledi Mokoena (sample)
Ridge Runner campaign key visual
02
Key visual
Ridge Runner paid social feed post
04
Feed
Ridge Runner vertical video
03
Video
Email heroField Jacket, collar and chest detail
06
Email
Digital display, half page
08a
Half page
Digital display, leaderboard
08b
Leaderboard
Digital display, MPURidge Runner
08c
MPU
Carousel frame
05
Carousel
Carousel frame
05
Carousel
Carousel frame
05
Carousel
Ridge Runner shoppable product tile
07
Tile
Product page detail
07b
Detail
Ridge Runner paid social feed post
13
Feed alt
Email secondary banner
14
Email banner
01

Campaign key visual — final artwork

Approved
02

Paid social feed, 4:5 — approved with a note on the crop

Approved
03

Vertical video, 9:16 — the price overlaps the platform controls; move it into the safe area.

Changes requested
04

Email, 640px — approved

Approved
05–14

Display set, carousel frames, product-page imagery

Approved
Ridge Runner vertical video
Before — overlaps controls
Ridge Runner vertical video
After — clear of controls

Price moved above the platform controls.

Reviewer: Naledi Mokoena (sample)Approved
05Publication

Approval first. Publication second.

Once the work is approved, Syntio sends it to the channels you've chosen. Approval and publication remain separate.

You control what is published, and when.

Publication — Ridge Runner, field jacket launch4 channels
Paid social — feed, vertical, carousel17 Feb, 09:00Published
Digital display — half page, leaderboard, MPU17 Feb, 09:00Published
Email — 42,100 recipients18 Feb, 07:30Scheduled
Product pages — tiles and detail imagery18 Feb, 07:30Scheduled
06Outcomes

Then the evidence comes back.

Once the campaign is live, Syntio brings the results back into the next plan, alongside the decisions that produced the work. It doesn't claim one asset caused a result.

Ridge Runner paid social feed post
Paid social · 4:5

Saved more often than any other still in the set.

Ridge Runner vertical video
Vertical video · 9:16

Highest completion rate among the vertical video cuts.

Ridge Runner shoppable product tile
Product · commerce

Slate sold through first. Two colours remained in stock.

Illustrative campaign observations. No single asset is credited with a result.

What carries forward
What was observed

The 4:5 still received the most saves, one video cut had the highest completion rate, and slate sold out first. These observations inform the next test.

What the next plan starts with

Test 4:5 paid social again, keep the price lockup inside the vertical-video safe area, and test slate again as the lead colour.

This becomes context for the next planBack to where it starts
07Under the hood

Powered by leading AI models.

Syntio picks the right model for each piece automatically. Want more control? Switch to manual and choose it yourself.

  • Google
  • Anthropic
  • OpenAI
  • ByteDance
  • NVIDIA
  • Groq
  • Cerebras
  • Ollama

Model availability varies by workflow and deployment.

One campaign, end to end. Start wherever you need to. Step in wherever you want to.

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